In today’s time of Internet and electronics, Web sites have emerged as:

• Digital Information Library which cuts down on customer calls, research time and has updated time-sensitive materials
• One of the most cost-effective means of advertising
• 24-Hour virtual employees reducing customer service representatives' burden by taking over repetitive tasks
• Successor of brochure and handouts
• Viable alternative to classroom knowledge dissemination and gathering
• One-stop cyber storefront for all kinds of products

Thus the flow of information is fast and the content is extremely dynamic; hence it does not make business sense to have a static website. The need of the hour is dynamism in the site design, layout and content. Espire with its proven track record steps in to assist organizations design and develop websites that can also be used as effective sales, marketing and branding tool. In this context Espire can assist in:

Other services include:

• Web site administrative maintenance
• Adding of additional functionality to existing site (enhancements)
• Maintaining source code (hot-fix as well as pre-defined site releases)
• Web site support in terms of defect fixing for reported bugs/problems

Content Management System
Espire’s USP lies in using content management tools (such as Tridion and Microsoft Content Management System) in designing and developing Web sites, which enable even non-technical staff of clients to manage the contents dynamically on need basis. However, if required the following services can be provided:

• Enabling the users to gather, edit and create web content
• Assembling the content using templates
• Managing, manipulate and combine content from multiple sources
• Storing, organizing, versioning, reserving and protecting the files and any binary media stored within them
• Disseminating the content to either web site or other systems
• Allowing personalized views into aggregate content via portals
• Publishing the content as a dynamic web site

Search Engine Optimization
The aim of Web sites meeting their objective of being marketing and business tools depends on effective usage of search engine optimization (SEO) and professional submission of them. The end-result is a significant increase in ranking for most important search terms in all of the major engines. Espire’s basic SEO service includes:

• Keyword research
• Initial and final search engine ranking reports
• Spam review
• Theme analysis
• Web design and hosting analysis
• Content development suggestions
• Strategic keyword placement
• Professionally optimized titles and descriptions
• Meta tag optimization
• Crawler accessibility conformity
• Hand submissions to major search engines
• Phone and email consultations
• Web site visibility advertising and competitor monitoring
• Web analytics and traffic monitoring
• Search engine directory submission
• Dynamic optimization (advanced optimization service)
• PPC management services (advanced optimization service)